Cold Calling


Days #60-65

Days #60-65


Posted By on Mar 31, 2016

Day #60 – Day #65 of 100 Days of Prospecting

So right now there’s not really a lot to talk about.  Not a lot to share.  Since I posted last I’ve done 6 days of calling but 3 of those have been super-short days where I only made follow up phone calls.

I’ve had a lot of rejection of late, which has me down a bit I think.  Tons of leads just completely changing their plans when I call them back and shelving moving completely.  Had one appointment set which, when I called to confirm the time, said that they changed their mind and decided to go with a different agent.  Another appointment has put things off again and again because of schedule and I’ve got the feeling that that one has died on the vine too.

So not a lot of good news for me right now where getting business actually signed up is concerned.

Also, tomorrow is going to be April 1st.  And I just wrapped up Day #65.  That means that even if I called every single day in April I would only be able to get to Day #95 on May 1st.  Bottom line?  I’m not going to have reached the goal of calling 100 days until sometime in May.  Which is a bit frustrating.
 

Change of Flow

 
I’ve decided that I’m going to just do these types of “burst posts” like this one here where I cover a number of days all in one go.  There’s really not a lot to share on any given day of calling anyway.  It’s really just work.  Simple, mindless work in fact.  I can’t imagine that if you were sitting in a secruity camera room at some Kohl’s department store watching security cameras all day that there would be very much to write about on a daily basis either.

So from now on it’s going to be burst posts of 3 or more days all bundled into one.
 

The Numbers

 

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Days 56-59

Days 56-59


Posted By on Mar 21, 2016

Day #56 – Day #59 of 100 Days of Prospecting

Again, no consistency here.  Which is frustrating to a degree.  Last week I did a big push and went through a lot of my leads that needed CMAs done up and sent out and did that.  It took forever.  Way WAY longer than I would have ever thought possible.  Even with CloudCMA

This was a major logjam for me.  I couldn’t really call people back to follow up with them if I had told them I was going to send them a report on what homes in their area had sold…and had not yet sent it.  So essentially my follow up calls were all in limbo.  It took a good amount of effort to get that fixed.

Now I have 35+ follow up calls that can be made.  I called some of them today and got on the phone this morning and did a dialing session.  Didn’t get to 100 contacts though.
 

On the Bright Side

 
My listing that went under contract passed inspection and the appraisal happened late last week.  My new listing has over 40 showings on it in just over a week on the market and today we got an offer.  The reason why it took so long to get the offer is that it’s a 1978 house with all original kitchen and bathrooms.  The basement was messy too.  The people looking consistently provided feedback that they wanted something that is move-in ready.
 

The Numbers

 
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Day #55

Day #55


Posted By on Mar 7, 2016

Day #55 of 100 Days of Prospecting

So if you’re following along, you’ve noticed that I dropped off the radar for about 10 days.  During that time I’ve not been calling either.  That doesn’t really square with the whole “100 days of calling” thing, now does it?

The reason for my absence is that I’ve been working on a face-to-face networking program.  This past month I went on two listing appointments that came about simply because people who are at my church know me.  Classic “come list me calls”.  It was really REALLY nice to get those.

They are the polar opposite of the cold call leads have to be followed up by ME again and again in order to get the listing appointment.  Very rarely do they just give me a ring when they are ready.  It does happen, but not enough.  I realized that if I want to get more “come list me” calls then I need to have at least some form of purposeful networking program up and running.  So I’ve been working on that for a week.  Maybe I’ll touch on it later.

In the meant time I did call yesterday.  Pickup rate was terrible and I’m only calling on one line because I need to be able to multi-task and “do other stuff” while dialing and I really can’t do that when I’m running two dialers.  I’m probably going to shut the second dialer down today and not bother to power it back up until my networking program is off the ground and I don’t have to do stuff while calling in order to get it launched.

Finally, I actually DID get a “come list me” call from one of my cold call leads today.  So like I said earlier, it does happen…it just doesn’t seem to happen very often.
 

Then Numbers

 
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Days 52-54

Days 52-54


Posted By on Feb 25, 2016

Day #52-54 of 100 Days of Prospecting

So let’s just put it out there.  I’ve been crazy busy.  Calls numbers have not been as high as I’d like.  There’s a lot going on.  Here’s the last 3 days worth of calling stats.

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When Work and Family Collide

When Work and Family Collide


Posted By on Feb 21, 2016

I didn’t call today. I won’t be calling tomorrow either. My committment to my work is running headlong into conflict with my family responsibilities. No amount of money or success or any of that is going to cause me to make choices where I get to the end of life with a buch of regrets about how I conducted myself as a husband and a father.

I will say this though. I HATE school science projects.

Children who are not in junior high should NOT be doing science project. They’re really not doing them anyway. The parents are doing them. The PARENTS are designing them. The PARENTS are typing out the text for the displays and developing the pictures and all the other stuff that goes along with it. The kids are jsut along for the ride.

School science projects are nothing more than schools tipping their hat to their “emphasis on math and science” but I don’t see it providing much benefit to the kids. At BEST what is happening is that kids are seeing modeled what all goes into doing a science project themselves – but make no mistake – that is happening because the schools are FORCING the parents to do the science project in a round-about way.

Anyway. I have three kids. So we have 3 science projects that are due. One of those kids happened to have the stomach flu this weekend.

The final drop-dead time for the project to be in is Tuesday. So all work has been suspended in an effort to get this thing done. Can you say NIGHTMARE?

So no calling today and no calling tomorrow on Monday either. A silver lining to this is that I AM starting training at a new gym tomorrow. A crossfit gym. I have to take three classes before I can get going in earnest so that’s the big push for this week. Once the into classes are doing I’ll be attending the 6am classes. That’s going to help me get the jump on my day.

So good stuff on the horizon but there’s a temporary slow down in my calling. I’ll still make it to the 100 days. I’ll still track all of them. It’ll just take me longer to get there. And I’m not going to punish myself or lose sleep over it. Life’s just to dang short.

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Day #51

Day #51


Posted By on Feb 20, 2016

Day #51 of 100 Days of Prospecting

So the awards banquet went well last night.  Had a good time and hung out with good people.  Great seeing so many people doing so well.

Let me tell you one great thing about being in real estate – and RE/MAX in particular.  MOST of the people who are living in America today have pretty much ZERO expectation that they’ll ever earn $100k per year.  Those that do think they’ll achieve that mile stone believe that they’ll pretty much get there 10 years before they retire which means they expect to get all the coin when they don’t have kids to raise who need it.

MOST men in particular believe that they’ll ALWAYS have to have their wife work in order to keep their family going strong.  There’s no plans for living a really epic life all on one income….because everyone knows that starts at $100k and they don’t plan on seeing that level of income show up in their bank account alone.  If the household ever is going to a achieve six figure income level it’s because there will be two people working to make that happen.

That’s most of America.

That’s not RE/MAX.  There were TONS of RE/MAX agents who were part of the 100% club.  Meaning that they had earned at least $100k but hadn’t gotten to $250k.  I’m talking at LEAST 1/4 of the room.  And there were only about 500 agents there.  There were DOUBLE that many who earned the entry-level award for those making $50k to $100k.

So this whole thing about the average real estate agent earning $36k per year and doing only 6 transactions is very much a foreign idea to RE/MAX agents.  That whole thing is just not part of our culture.  Maybe because part-time agents or newbies that want training are not drawn to RE/MAX.  I don’t know.  All I know is that RE/MAX agents fully believe that earning $100,000 per year EVERY year is not out of the ordinary in any way.  It’s clearly common.  You see it front and center at this event when it seems take forever for all the people earning $100k to walk across the stage and just get their award.  No photo op or anything.  Take, shake, walk.  One after another after another.

So again – what a blessing it is to work in an industry where earning $100k per year is expected and $250k+ is well with reach of anyone who wants to put their nose to the grind stone.  There just are not very many positions (even SALES positions) that have that type of income possibility on the table.
 

Scored the Listing

 
So the seller I met with earlier this week on the meet-n-greet – I did the full-blown Fearless Agent listing presentation and she signed up.  Her house is dated but she’s realistic about the price the home will be selling because of that.  So that’s good.

She also signed up at 7% with automatic $5,000 price reductions built into the listing contract every 14 days.  The listing contract was for one year.  That’s the Fearless Agent way.  Love it.

So I’m extremely grateful for that.  I needed a win.  Now if I could only get my other cold-call sourced listing under contract…that would be GREAT.
 

The Numbers

 
Here’s the one thing you need to take away from this.  Cold calling is a LONG TERM game.  Here I am at day #51 and I JUST took my first listing since starting this new calling campaign way back on December 27th.  Nearly 2 months later.  That’s a LONG time to work without taking a listing.

I have friends cold calling too that have taken listings already this year while cold calling.  But that didn’t happen for me.  And you shouldn’t expect it will happen for you.  You should expect to call for 50 days at LEAST and get ZERO listings until Day 51 and then you won’t be disappointed.

The lions share of all the listings that are going to be taken are going to happen at the tail end of the campaign.  It all pays off in the end.  As long as you don’t quit anyway.  It very very different from Expired/FSBO calling which is a much more “now business” type of approach.  Cold Calling also doesn’t have the wicked competition that those types of leads sources have though (as my own recent experience shows) it is not completely competition free.

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