Adventures in Cold Calling #48
FSBOs and Expireds. Expireds and FSBOs. These are typically the bread and butter of those in real estate who turn to prospecting as their salvation from the feast of famine cycle. There’s some issues that have to be overcome though in order to do is successfully.
First of all, there are the OBVIOUSLY difficulties. The ones that pop out at you once you do your first calling session. These include:
Adventures in Cold Calling #47
I know I’ve been MIA for a while now and I come back to find that I have more traffic than ever to this site. Most of it is coming from people looking for good cold calling scripts. Here’s the thing – I’ve not been straight cold calling much in 2015. I’ve been building a FSBO prospecting machine.
We are all on a path of change in our business lives. We learn new things. Sometimes we learn them quickly. The problem is that implementing any one of those things takes a LOT longer than we want it to. At least if we want to do it well. Do it at a “high level” as Tim & Julie Harris are known to say in their podcast.
For me, I found myself burned out on cold calling headed into the beginning of this year. Let me be straight with you, all of the benefits I’ve talked about in regards to true cold calling (not calling FSBOs and Expireds) is all there. You pick and area you want to work in and not necessarily the place you live or where your broker’s office is located. People are not as resistant to calling. Contacts are quick, fast, and plentiful. Other agents are not pounding the same people on the phone that you are. You catch them early in the process so you can follow up with them longer and have them “get to know you” in less of a rush like you would with an Expired. They are not as focused on your commission rate.
All that stuff is true. But there is one major downside to Cold Calling.